While the overarching direction of the website was to be wild, we understood the importance of incorporating elements that were more refined and understated. Ally expressed her deep appreciation for fine art and sculpture, prompting us to adopt a more minimalistic and balanced approach in certain areas. This duality allowed us to highlight the natural wonder and artistic design style of Blossom Bay. Additionally, Ally wanted their work to speak for itself—a common request, yet one that requires careful execution. It was essential to provide viewers with enough context to grasp the full scope of their capabilities and vision, ensuring that the images communicated the intended message and aesthetic. Balancing the wild with the tame, and create a website that is both visually striking and elegantly poised.