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Scope and direction
We were approached to redesign Superior Ink Printing's website, aiming to enhance their digital presence and better reflect their expertise. The project scope included integrating a comprehensive catalog to showcase their various printing partners, providing clients with a clear view of their extensive capabilities. Initially, the idea was to easily integrate an API to build the catalogs; however, this required custom coding to ensure seamless functionality. Additionally, we focused on elevating Superior Ink's brand as leaders in eco and green printing, highlighting their commitment to sustainability and innovation in the industry. This redesign not only modernizes their online platform but also positions Superior Ink as the go-to experts for environmentally conscious printing solutions.