It’s time for a breath of fresh air. Big Sky Designs celebrates 20 years in business with new branding inspired by artist James Turell’s emphasis on vastness and restraint. Coupled with the sky’s-the-limit thinking of their creative team, BE’s interpretation of this logo required a lean into the shape and shapeless properties of clouds. How a cloud is both transparent, opaque, and solid simultaneously. Interpreting these characteristics into a logo required executing multiple scaled options, bringing a weightless and light quality to life.
It’s time for a breath of fresh air. Big Sky Designs celebrates 20 years in business with new branding inspired by artist James Turell’s emphasis on vastness and restraint. Coupled with the sky’s-the-limit thinking of their creative team, BE’s interpretation of this logo required a lean into the shape and shapeless properties of clouds. How a cloud is both transparent, opaque, and solid simultaneously. Interpreting these characteristics into a logo required executing multiple scaled options, bringing a weightless and light quality to life.
It’s time for a breath of fresh air. Big Sky Designs celebrates 20 years in business with new branding inspired by artist James Turell’s emphasis on vastness and restraint. Coupled with the sky’s-the-limit thinking of their creative team, BE’s interpretation of this logo required a lean into the shape and shapeless properties of clouds. How a cloud is both transparent, opaque, and solid simultaneously. Interpreting these characteristics into a logo required executing multiple scaled options, bringing a weightless and light quality to life.
