WHO are you targeting?  How are you saying what you're saying?

When it comes to your brand, not only do you need to know what you're doing and where you're going- but you also need to know who you're talking to; what you're saying; how the message is going to be delivered.

So, let's dig a little deeper into these ideas!


We want your autograph

Your Business

What you do
What does your business do? If you had just 30 seconds to explain your business to a customer, what would you say?
What problem do you solve for your customers? What is the purpose of your business?
What 5 adjective or brand attributes best describe your company?
Describe your ideal customer? Include demographics and interests of your “perfect” customer - things like gender, age, hobbies, income levels, education levels, how do they take their coffee?, where do they shop? - be as specific as possible!
What locations do you want to market in?
What are your marketing goals? Are you looking to generate leads, increase brand awareness, sell more product, etc.?
Do you have specific products or services you would like marketed? If so, please share details on those main products/services.
What are the top 10 searches you would like to show up for in Google?


What They do
Who are your 3 main competitors (direct or indirect)?
How do you differentiate from these businesses?


that was a lot, we know.
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